FACTORS AND ISSUES INFLUENCING CONSUMER ATTITUDE TOWARDS ONLINE GROCERY SHOPPING

Abstract

To assess the socio- profitable profile, consumer experience towards online shopping, and identifies important issues affecting consumer preferences to buy groceries online in Surat megacity in India. The present study is grounded on primary data collected from 150 repliers of the Delhi NCR state. This study regarding consumers ’ station towards online shopping is descriptive exploration. Considering the nature of the study, the primary data were collected with the help of a structured questionnaire. The questions are taken from former literature on consumers ’ stations towards online shopping with a view to validate the exploration. The questionnaire consists of two main corridor and one subpart, the first part is substantially concentrated on socioeconomic profile and online buying experience of online shoppers and the alternate part of the questionnaire will cover factors and issues that impact consumers to protect online. For data analysis, chance analysis, simple and tabulation tools are used to understand the station of the repliers for online shopping. Result of the studies shows that the maturity of the Repliers who protect online are manly in Delhi.Age indicates that there's a fairly strong negative correlation between age and station to online shopping, i.e. senior people are not so keen to protect online. Maximum repliers are married and live in a nuclear family. Correlation is also done on Education to see the trend of online shoppers with different education situations. The result showed that which is a veritably high positive correlation between education and stations towards online shopping and would indicate that advanced education makes online shopping more seductive. The maturity of repliers under the service professional and income set up Rs. 20,000 to 40,000. Household particulars are the major products bought by repliers. the client has not shown important interest in dairy products, vegetables, and fruits, meat, and flesh, which indicates that the client doesn't have the confidence to buy perishable products through online grocery shopping. A high position of internet operation frequence indicates the eventuality of Online Grocery Shopping in India. The maturity of the repliers prefer cash on delivery as a payment mode in online shopping. Among the colorful variables of perceived threat towards online grocery shopping, it's observed that the quality of the products delivered and slow website or operation are the main obstacles to prefer online grocery shopping. This study is one of the veritably many attempts that examined stations toward online shopping in Delhi. Importantly, it revealed the motorists of online shoppers ’ stations in Delhi. National and transnational online retailers planning to expand their operations to Delhi Region have now precious empirical substantiation concerning the determinants of online shopping stations and online shoppers ’ geste in Delhi upon which emarketing strategies can be formulated and enforced