ARTOS PACKAGING DESIGN

Abstract

The design of a product’s packaging plays a critical role in influencing a customer’s decision to purchase a product. The objective of this thesis is to explore how the design of the packaging for Artos soft drink containers impacts customer purchasing decisions, with a specific focus on ergonomics as the major research issue. This investigation will be conducted with the goal of developing a recommendation for future research. The purpose of the research is to investigate how several aspects of package design, such as shape, size, composition, and colour, influence a consumer’s impression of a product and, as a result, their choice to buy that product. Ergonomics is an essential component of product design that entails the process of making goods that are user-friendly, pleasant, and safe for people to use in their daily lives. The purpose of this study is to investigate how ergonomic design principles may be implemented into the design of product packaging in order to enhance the overall experience that a consumer has with a certain product. This involves the development of packaging that is simple to open and handle, that is more resilient, and that is more kind to the environment. In this research, we will explore how the shape, dimension, nature of the material, and colour of a product influence a customer’s perception of that product. The product’s mobility and convenience of use are both impacted by the dimensions of the packaging it comes in. It is possible for the customer’s view of the product and whether or not it is current, fashionable, or out of date to be affected by the style and design of the packaging. In addition, the material that is utilized in the packaging may have an effect on the customer’s opinion of the quality and value of the product being purchased. A customer’s reaction to a product’s colour may be strongly influenced by how it makes them feel, which, in turn, affects their propensity to make a purchase. Colour is thus a vital component. The purpose of this study is to propose several strategies for the design of packaging in the hopes of enhancing the overall satisfaction a client derives from using the product. Product designers and manufacturers are able to develop and produce goods that are not only visually vi pleasing but also simple to use and pleasant for consumers by first gaining a grasp of the elements that impact customer perceptions of product packaging and then learning how ergonomic design ideas may be included into the design of product packaging. This has the potential to result in improved revenue for the firm as well as better consumer happiness and loyalty.