ANALYSIS OF WOMEN'S PERCEPTION TOWARDS BUYING A CAR

Abstract

Automobile, self-propelled vehicle used primarily on public roads but adaptable too their surfaces. Automobiles changed the world during the 20th century, particularly in the India and other industrialized nations. From the growth of suburbs to the development of elaborate road and highway systems, the so-called horse less carriage has forever altered the modern landscape. The manufacture, sale, and servicing of automobiles have become key elements of industrial economies. Automobiles are classified by size, style, number of doors, and intended use. The typical automobile, also called a car .The automobile is built around an origin various systems supply the origin with fuel, cool it daring operation, lubricate its moving parts and remove exhaust gases it creates. This is a descriptive and exploratory research and mainly primary data is used for the purpose of data collection. A detailed study has been done to record Women’s perception while purchasing a car. In this study a sample size of 100 were taken in which different factors which affect buying decisions and how customer felt after using the products were recorded . Certain findings, conclusion and suggestions were recorded after analyses done with the help of pie charts & tables. To record the responses of consumers Google Drive was used in which questionnaire was mailed to many out of which 100 were accepted. On the basis of that analysis was done. There were certain drawbacks that this study focused only on people of Metro cities that to who are educated and actively using internet. Certain observations were : It is found that Small car refers to most preferable choice for Women and the interest start to diminish as the size of the car is increasing. Family member, friends and own choice will mostly affect the source of information of purchase decision of car, while car shows, internet, dealer sales staff, brochure have a less impact on purchasing decision of car whereas brand perception refers to the least valuable source of information which will affect the purchasing decision of car. It‘s seen that women are neutral when it comes to rely on the salesman at the time of purchasing a car. . It was observed that the demand of car dealers and salesman reduced while the process of purchasing the car takes place. Women car buyers really gravitated toward smaller, more fuel efficient cars and lean toward brands suggested by the family members and friends. So, we conclude that the women buyers were making more practical choices which will help the company to predict their future sales of the car and help them to improve in which they lack.