ROLE OF EMOTIONAL BRANDING ON CUSTOMER LOYALTY

Abstract

The aim of the project is to investigate how emotional branding affects consumer loyalty. A strategy called emotional branding tries to develop an emotional bond between consumers and a brand in order to foster steadfast loyalty. The study takes into account a number of elements that affect emotional branding, such as emotional branding tactics, emotional connection, image of the brand, consumer loyalty, and the competitive environment. The report also includes the results of a poll of consumers to learn more about their emotional connections to businesses and how much emotional branding affects their brand loyalty. According to the findings, emotional branding significantly influences customer retention, with customers who express a strong emotional bond with a brand also expressing greater levels of loyalty. The research ends with ideas for businesses looking to increase client loyalty through emotional branding techniques. Overall, the study stresses the value of emotional branding in creating long-lasting consumer relationships and it's crucial for companies to create and put into practice efficient emotional branding strategies in order achieve this goal. Along with the mentioned above, this project report also looks at how emotional branding and image of the company relate, as well as how the customer experience affects emotional attachment and loyalty. The paper offers a thorough analysis of the essential elements that go into successful emotional branding, such as the use of narrative, visual elements, and other emotional appeals. These findings, which combine secondary research with primary data from a customer survey, offer insights into the emotional factors that influence consumer loyalty and the efficacy of various emotional branding methods. Overall, this project report makes a significant contribution to the body of knowledge on emotional branding and customer loyalty, with applications for businesses looking to forge more profound relationships with their customers.