METAVERSE BUSINESS AND ECONOMIC MODELS: OPPORTUNITIES AND CHALLENGES FOR VIRTUAL ECONOMIES, DIGITAL ASSET MARKETS, AND ADVERTISING STRATEGIES

Abstract

The goal of my study is “Metaverse Business and Economic Models: Opportunities and Challenges for Virtual Economies, Digital Asset Markets, and Advertising Strategies”. My research is geared towards determining the primary economic and business models that are coming into existence in the Metaverse. These models include virtual economies, marketplaces for digital assets, and new types of advertising and marketing. The Metaverse is a burgeoning technology that has the potential to revolutionise the ways in which we communicate with one another and operate our businesses. Metaverse is a nascent technology that has the potential to revolutionise the method in which we communicate with one another as well as the way in which we do business. This study project intends to uncover the opportunities and problems involved with constructing and operating in the Metaverse, as well as providing insights into the possible influence that the Metaverse could have on the economy and business. Because the Metaverse presents a large opportunity for the development of new business ventures and expansion, and because businesses and individuals alike need to be prepared to adapt to the emerging technologies that are on the horizon, the focus of this study is on determining the extent to which the Metaverse may be utilised.