THE IMPACT OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

Abstract

Artificial intelligence (AI) is a field of study, an industry, and a technology. Although there is a lot of interest in marketing applications, they haven't yet been widely adopted, but AI has a lot of potential to drastically change the manner in which marketing is done. AI in marketing is a crucial area for research because of this. One can achieve a high degree of understanding of the long-term associations of AI in marketing by looking at your current applications, likely future use cases, how to implement it, and areas for improvement. AI offers improvements to current marketing strategies as well as brand-new approaches to value creation and distribution for customers. Through the integration of AI, for instance, social media marketing and programmatic advertising can enable a more objective and holistic view of customer behaviour and deeper insights into predictive analysis. Voice, biometrics, and conversational user interfaces are examples of cutting-edge marketing tools that offer fresh ideas for enhancing the value of both brands and consumers. These innovations all share scalable experiences and in-depth knowledge as their main traits. extreme personalization and cost-effectiveness. Before the AI is fully implemented, there are important issues that need to be addressed, such as the possibility of malicious use, its implications for worker movement, and the technology itself. The modern advancement of artificial intelligence in marketing is so substantial that most businesses will support it sooner rather than later. It is crucial to consider the long-term effects of a significant implementation because the industry is driven by artificial intelligence and involves structural changes in the form of skill sets to thrive, marketing practices, and brand emphasis.