CONSUMER PERCEPTION TOWARDS ELECTRIC CARS IN INDIA

Abstract

The purpose of this study is to investigate how Indian customers view electric vehicles, including their views, preferences, and adoption difficulties. To collect data from 101 respondents from the same region, the study used a quantitative research methodology and an online survey. The results show that the biggest obstacles to the uptake of electric cars in India are cost, range anxiety, and a lack of charging infrastructure. When it comes to environmental advantages, cheap maintenance costs, and technological improvements, consumers have a favourable opinion of electric vehicles. The most popular brand of electric vehicle among survey participants was Tata Motors, followed by MG Motors. In order to increase the adoption of electric vehicles in India, the study emphasizes the significance of accessible pricing, range, and charging infrastructure, as well as establishing brand awareness and confidence. The study's conclusions imply that in order to boost adoption rates in India, electric car makers and marketers should concentrate on removing major adoption barriers, highlighting the advantages of electric vehicles, and establishing a trusted brand name. Future studies can be done to learn more about how consumers behave and what they desire in electric vehicles, as well as how government laws and incentives affect the uptake of these vehicles.