FORMULATION OF MARKETING STRATEGIES AND APPROACHES FOR A COMPANY ENTERING INDIAN MARKET IN FMCG SECTOR

Abstract

Consumer behaviour towards FMCG market in India has been a topic of interest for marketers and researchers for a long time. FMCG (Fast Moving Consumer Goods) are products that are consumed on a daily basis and have a short shelf life. These products include food and beverages, personal care products, household items, and other consumables. India is a vast country with a diverse population, and consumer behaviour varies across different regions and socio-economic groups. However, there are some common trends that can be observed in the FMCG market in India. FMCG market in India is a highly competitive space, but with the right marketing strategies and approach, upcoming companies can carve out a successful niche for themselves. The research conducted in this report highlights that there are several key marketing strategies that companies can employ to gain a foothold in this market and grow their brand.