CONSUMER PERCEPTIONS ON ELECTRIC TWO-WHEELERS

Abstract

Overlapping environmental concerns are driving the production and sales of electric vehicles. Global sharks like Bosch, AVL, Cummins, and other manufacturers were drawn to India because of its highly skilled and semi-skilled technology workforce, large client base, and affordable labour prices and enter India to manufacture electric two-wheelers. The numerous aspects that have an impact on and influence a consumer's decision to invest in and buy these cars must be studied in order to understand prejudged attitudes and perceptions towards electric 2-wheelers. Electric 2-Wheeler purchases are influenced by a number of variables, including environmental concerns, performance, infrastructure, price sensitivity, and an individual's perception of these variables. Infrastructure and price sensitivity set the stage for how customers will view electric two-wheelers, while cost and performance have an adverse effect on how quickly consumers will adopt electric two-wheelers. As a result, in order to encourage and promote the use of electric vehicles, the government must step in and make a contribution because it has a substantial impact through the development of environmental regulations, the provision of infrastructure, the subsidization of the cost of vehicles, and the lowering of bank interest rates. We all know that the 2 wheeler and vehicle industries are among the worst polluters of the environment because of the quantity of CO2 and other harmful petrol emissions that have a significant impact on the planet's pollution and climate change scenarios. Therefore, it's crucial to encourage people to buy electric cars. This study took into account four key factors, including price sensitivity, environmental consciousness, infrastructure, and performance mentioned in questionnaire that influence consumers' intentions to buy electric two-wheelers.