STUDYING THE EFFECTIVENESS OF BRAND COMMUNICATION ON SOCIAL MEDIA

Abstract

Social networking is an ever-changing world with an incredible ability to attract and engage consumers, which is very important for every company. The combination of social media consists of social networks, network streams and blogs for social networking. To collaboratively connect online data, social media combines technology, social networking and content production. People or groups can develop, edit, coordinate, comment on, combine and distribute content via social media that helps organizations accomplish their mission and goals better. Blogs, micro blogs, social networks, podcasts and discussion boards are the most widely used social media by advertisers. In order to promote the brand and company, advertisers may use social media, inform consumers about their products and services, find out what customers think about their company, attract and engage new customers and create better relationships with current customers. Marketers are currently seeking to reach new consumers on the social media site by introducing initiatives such as search engine optimisation, online competition hosting, click-through surprise gifts, and dynamic pricing. There are many advantages to social media marketing, such as large reach, ability to target specific audiences, free or low cost, quick, simple and personal contact with individual clients and groups. On social media platforms, clients expect surprises and creative content. As things are moving so quickly in this arena, the rise in social media has overwhelmed many marketers that they have to stay busy staying up to date with the latest innovations and trends by using the correct social media mix to capture the target market. The goal is to understand the evolving roles and patterns of social media and internet marketing in this report. The role of social media and internet marketing in business is illustrated in this article.This paper analyses the online user behaviour, customer preferences and tactics employed by marketers by conducting a market survey to attract and maintain new customer base through social media in particular through short-lived content and permanent post.