A STUDY ON CUSTOMER AWARENESS, ATTITUDE AND PERCEPTION TOWARKS PRADHAN MANTRI JAN AUSHADHI KENDRA

Abstract

The Indian government established the Pradhan Mantri Jan Aushadhi Kendra to give the general population access to inexpensive, top-notch generic medications.The programme aims to lower healthcare costs for regular people and provide access to care for everybody. Despite the efforts of the programme, there is a dearth of public awareness regarding the accessibility and caliber of the medications offered by these centres.This study will examine customers' awareness, attitudes, and views of Pradhan Mantri Jan Aushadhi Kendra in order to better understand how they see it. The study will investigate how well-informed consumers are about the availability and calibre of the medications offered by these facilities. The study will also assess how clients feel about these facilities and how well the medications are provided. Policymakers would be able to better comprehend public awareness of and perceptions of Pradhan Mantri Jan Aushadhi Kendra according to the study's findings. This study will offer information that may be applied to raise awareness and enhance the calibre of services offered by these centres. Overall, this research will aid in the creation of efficient laws that will increase the general public's access to and affordability of healthcare.