AN ANALYSIS OF THE EFFICACY OF LINKEDLN AS A RECRUITMENT TOOL

Abstract

This research investigates how useful LinkedIn is as a recruiting tool. The study involved a review of literature on the topic and an empirical analysis of recruitment practices of companies using LinkedIn. The findings of the study suggest that LinkedIn is an effective tool for recruiting candidates for various job positions. The platform offers several features that allow recruiters to access a large pool of potential candidates and filter them based on their qualifications and experience. Additionally, LinkedIn provides recruiters with the ability to connect with potential candidates and engage them in a more personalized manner, thereby increasing the chances of successful recruitment. However, the study also highlights some challenges that recruiters face when using LinkedIn, such as the need for a comprehensive understanding of the platform's features and its limitations, and the need to effectively manage the recruitment process on the platform. Overall, this study provides insights into how LinkedIn can be leveraged effectively as a recruitment tool, and provides recommendations for recruiters and companies to optimize their use of the platform.