STUDY OF CONSUMER EXPECTATION & PERCEPTION TOWARDS ONLINE SHOPPING

Abstract

Online shopping is the process through which customers order goods directly from suppliers using the internet without the need of a middlemen. Customers may browse online stores from the convenience of their homes and make purchases while seated in front of a computer anytime they want. Customers can buy a variety of things from online sellers. Online shopping has become a common way to buy and sell goods for a number of different reasons. Because of their busy schedules, many people have trouble managing their time. Consumers use online shopping as a solution to this issue since they have limited time. They can get comprehensive information about the product they intend to buy, can compare a wide range of items, and can pick the one that is most compatible. International or national borders are irrelevant when shopping online. As a result, people may purchase and consume goods not just from their own country but also from other nations. The internet has developed over time into a really global phenomenon. As there are now more and more individuals using the internet, it follows that people with a wider range of preferences and goals are now using it to find information and make purchases of goods and services. Nowadays, the internet serves as a vital channel for recruiting new clients and preserving connections with current ones. It is more than just another channel for communicating with clients. The internet has developed over time into a really global phenomenon. As there are now more and more individuals using the internet, it follows that people with a wider range of preferences and goals are now using it to find information and make purchases of goods and services. Nowadays, the internet serves as a vital channel for recruiting new clients and preserving connections with current ones. It is more than just another channel for communicating with clients.