CONSUMER PERCEPTION ON UPI

Abstract

In Simple Words, With the Advent of UPI it is vital for us to get an insight about the effectives and its acceptance among the common people. Also it is Important for the UPI system which was initially inaugurated by the PM Modi in 2016 it was created by NPCL with the help of RBI .IT was supposed to give a boost to the online economy which would farther reduce the black economy and make the Indian Government r have a better tax reserves. In this Study we will get an overview about the use of UPI System and how it is effective in terms of Reliability, Save times, Data Loss, Safety. Also it would entail to explain how this could be helpful in Understanding how and what things are there that effects the UPI system and its acceptance as an online payment system in the general public. Also, this study has a total of 60 participants which answers several questions to give a clear image about how they perceive the UPI system and how do they use it in their general lives day to day manner. This study uses multiple regression model which helps us to find how the variable are dependent or independent on the effectiveness of the UPI System. This study uses a simple questionnaire are that have been used to answer different factors which the respondents rate on the linear scale of 1 to 5 which starts from Strongly Disagree to Strongly agree.