A STUDY OF PERFORMANCE MATRICES OF ED-TECH SECTOR

Abstract

In today’s market, companies use various different strategies and methods to improve their overall efficiency (based on the user engagement). In the following project, I am doing an extensive study on the different factors used by companies in the ed-tech industry to increase or improve their user engagement. A company using different methods and tools to increase its user engagement operates on the objective of maximizing their revenue and providing the users with optimum and satisfied experience. The factors or methods used involves the application of analytical tools, data study, trend analysis etc. It has become a popular new strategy because of its attractive advantages. The strategy of using different analytical methods and factors is to capitalize the brand equity for firms since it plays a very important role in providing a new source of revenue. Also, risk associated is not that high since an unsuccessful execution could not affect the original brand. This study analyses the different factors used by various ed-tech companies to increase their user engagement and similarly their overall revenues. Specifically the study analyzes the impact of lead generation campaigns, Customer Relationship Management tools, User-Retention strategies and marketing campaigns for the objective of increase in overall student engagement. A set of trackers and dashboards have been developed based on the obtained data. It helped in the comparative analysis of the changes before and after the factors or methods were used.