GUGGU THE ART TOY REPORT

Abstract

Art toys are a category of collectible sculptures or figurines that are produced by toy companies, designers, and artists. These toys are frequently produced in small quantities and are highly prized by collectors. The focus is on design and aesthetic expression that distinguishes art toys from ordinary toys. They frequently have elaborate detailing and distinctive patterns and are constructed of premium materials. While some art toys are completely original inventions, others are based on pop culture or popular characters from movies, TV shows, or comic books. In recent years, art toys have become more well-liked in India as more artists and designers produce distinctive and cutting-edge toys to meet the demands of an expanding community of collectors and aficionados. Numerous of these art toys get their inspiration from Indian mythology and culture, and many of them have elaborate designs and finishing touches that honour the nation's illustrious creative legacy. In this project, I create an original art toy character, called “Guggu” the owl, which is focused towards the Indian young adults who are increasingly becoming more passionate about this collectible industry. I explore the method of storytelling through social media and illustrations, by depicting the character in relatable Indian scenarios and help the audience connect to it through the display of our culture.