MUTUAL FUNDS AND SAGACITY OF THEIR INVESTORS

Abstract

Mutual funds are a popular investment option among retail investors in India. Understanding the perception of mutual funds is essential to develop effective marketing strategies and investment products that cater to the needs of investors. This study sheds light on the many kinds of risks included in a mutual fund investment plan. Investors in this industry who invest in mutual funds and non-mutual funds provided the data. The correlation between asset allocation and variables including liquidity, financial literacy, and demographics is the main emphasis of this study. Highly risky funds and the liquidity of the fund scheme and the disadvantage of the mutual fund were expected to influence the investor's view of mutual fund investing. The primary source of data collected via the survey was used for the topical research. The study's shortcomings include a timescale and a small number of participants. As a result, more people prefer to put money into safe investments. In recent years, mutual funds have been a popular tool for securing one's financial independence. Mutual Funds haven't merely helped households profit from the prosperity of Indian Manufacturing, they've additionally added to the booming economy of India.