WHICH TYPE OF INFLUENCER SHOULD A BRAND CHOOSE FOR COLLABORATION : SMALL-MID-LEVEL, OR LARGE?

Abstract

Influencers are popping up all over the place. It makes sense considering influencer marketing ROI is one of the highest among traditional digital marketing channels. But what's the difference between types of influencers? Which influencer is best for your marketing campaign? How do you find the right influencers? When it comes to choosing an influencer, the decision should be based on the brand's specific goals and budget. Here are some things to consider when deciding between a small, mid-level, or big influencer: Small Influencers: • These influencers typically have less than 10,000 followers on their social media accounts. • They often have a highly engaged and loyal following. • They are generally more affordable than mid-level or big influencers, making them a good choice for brands with a smaller budget. • They can be a good option for niche or local brands that are looking to target a specific audience. Mid-Level Influencers: • These influencers typically have between 10,000 and 100,000 followers on their social media accounts. • They have a wider reach than small influencers but are still more affordable than big influencers. • They often have a strong following within a specific niche or industry. • They can be a good option for brands that are looking to reach a larger audience or that want to target a specific demographic. Big Influencers: • These influencers typically have over 100,000 followers on their social media accounts. • They have a wide reach and can be a good choice for brands that want to reach a large audience quickly. • They are often more expensive than small or mid-level influencers, but they can also have a bigger impact on a brand's overall image. • They can be a good option for established brands that are looking to increase their visibility or for brands that want to reach a new audience quickly. In general, the best influencer for a brand will depend on the brand's specific goals, target audience, and budget. A smaller brand with a tight budget may benefit from working with a smaller influencer who has a highly engaged following, while a larger brand with a bigger budget may benefit from working with a big influencer who can help increase their visibility quickly.