BRAND PREFERENCE OF SMART PHONES AMONG STUDENTS

Abstract

The current work addresses consumer brand preference and marketing tactics. For the goal's achievement in this project, a number of factors are taken into account. The employment of the sample approach and research design was the first and most important action done. Additionally, ideas about marketing strategy from Mr. Philip Kotler, a seasoned author who served as the modern marketing era's mentor. We would learn about brand preferences among Graduate & Post Graduate students based on data gathering & analysis. To achieve the goal of my research, I have just presented this in my project. Due to rising rivalry and unpredictability, the cellular phone market in India is one of the most tumultuous and turbulent market conditions today. As a result, research on consumer spending patterns and brand preferences for choosing among various mobile phone brands is directed. This study's primary objective is to examine the teens and young market. The goal of this study is to better understand how consumers make decisions about mobile phone brands by examining the elements that affect young people's and teenagers' brand preferences.