THE CONSUMER PREFERENCE TOWARDS PRIVATE CARS OR CABS

Abstract

The purpose of the research study was to determine if people preferred private vehicles or taxis. It highlights the elements that may affect how clients choose between private automobiles and cabs. The five chapters in this research study are: Chapter 1, "Introduction to the Study," Chapter 2, "Literature Review," Chapter 3, "Research Methodology," Chapter 4, "Data Analysis," and Chapter 5, "Findings and Suggestions." In this study, which compared clients' preferences for private automobiles versus taxis, I employed the questionnaire approach, and the replies I got were then used to analyze the data. Both private vehicles and cabs are used by the respondents, but they regard private cars to be more alluring, practical, and useful, according to my findings after analyzing the responses. The majority of respondents found cabs more convenient while travelling to offices or schools and in heavy traffic, whereas private automobiles were most frequently utilized when travelling in luxury with family and friends. The respondents also reported greater satisfaction with private cars than with cabs. Therefore, I was able to conclude from these detailed analyses that consumers chose cabs over private cars.