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http://dspace.dtu.ac.in:8080/jspui/handle/repository/19699
Title: | A STUDY ON IMPACT OF EMPLOYER BRANDING IN SMEs |
Authors: | SINGH, PRATYASH |
Keywords: | SME EMPLOYER BRANDING COVID19 |
Issue Date: | May-2022 |
Series/Report no.: | TD-6336; |
Abstract: | The world of work has dramatically transformed in just over a year, but some things remain same in 2022 . Theijobibenefitsithatiattracteditalentitoiorganizationsibeforeitheipandemicicontinueitoibeiimportantitoiwork ingageiadultsiarounditheiworld.iHowever,isomeiofitheseiattributesiareiincreasinglyicriticaliiniaimoreiremot eiglobaliworkforce.iWeiknowithatiremoteiworkingiarrangementsibroadlyiexpandedisinceitheionsetiofiCO VID19itenditoiresultiinigreateritalentiloyalty.iEmployeribrandiresearchi2022,iglobalireportiOverall,iworkf orceiallegianceihasialsoiimprovedibasedionitheistrongihandlingiofitheicrisisibyimostiemployers,iasitheinum beriwhoiapproveiofitheiriorganization’siactionsivastlyioutnumberithoseiwhoidon’t.iThisiisigoodinewsiforit heiemployeribrandiofimanyiorganizations.i Throughoutitheipandemic,iconcernsiaboutiworkforceistressiandisafety,ilayoffsiandidiminishedijobioppo rtunitiesihaveipersistedithroughoutimanyiorganizations.iWillitheseiforces,iexacerbatedibyitheipandem ic,iaffectihowicompaniesiareiperceived?iHowiwillitheiglobalicrisisichangeitheiwayiemployersiattrac tigreatitalent?iWillitheitopimotivationsiforiswitchingiemploymentichange?iQuestionsisuchiasitheseia reiincreasinglyicriticaliasigrowingieconomiesionceiagainigrappleiwithitalentiscarcity.iSurprisingly,idespi teiallitheiupheavalithatiCOVID19ihasithrustediuponitheiglobalilaborimarket,italentipreferencesiremainim uchitheisame.iTheifactorimostiappealingiaboutianiemployeriisiitsisalaryiandibenefitsiofferingi(citedibyi62 %),ifollowedibyiaigoodiwork-lifeibalancei(58%)iandijobisecurityi(56%).i Similarly,idueitoimassiveilayoffsisinceilastiMarchi(2021),iaimajorityiofisurveyirespondentsiconsiderijo bisecurityitoibeianiessentialiqualityiofianiidealiemployer.iThisiconcernimayibeioneireasonimoreiworking ageiadultsiareiloggingilongeriworkihours.iFurthermore,ijobiinsecurityihasileditoiincreasedisymptomsiof idepressioniandianxiety,iaccordingitoioneistudy.iAsitheseitwoiissuesihaveigrownimoreiconsequentialifo riemployers,itheyialsoipresentianiopportunityitoishowcaseieffectiveipoliciesithatisupportitheiworkforcei initheseiareas,iwhichihelpsitoibolsteriemployeribrand |
URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/19699 |
Appears in Collections: | MBA |
Files in This Item:
File | Description | Size | Format | |
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Pratyash Singh MBA.pdf | 1.56 MB | Adobe PDF | View/Open |
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