EFFECT OF FREE SAMPLE PROMOTION INCREMENTAL BRAND SALE- A STUDY IN FMCG SECTOR

Abstract

Purpose: Yearly crores of rupees are put into the advertisements by the FMCG sector. The brand support is done, video TV advertisements are arranged and run, advanced crusades are run. Presently it makes it vital to see the impact of the free sample promotions and what it means for the clients. The impact of free example publicizing is huge. Through this exploration we state to the issue of perceiving how viable it is, and the way that durable it is. Methodology: A literature review was conducted, and a questionnaire was prepared for the same. The data collected was analyzed through descriptive statistics and ANOVA test. Findings: Overall, buyer attitudes toward various unique devices on it are favourable to purchasing behaviour. This research shows that company development is a successful and practical tool for advertisers when compared to other integrated marketing tools like advertising. It demonstrates that deal promotion tools are supplementing or complementing existing business as a marketing strategy.