Please use this identifier to cite or link to this item: http://dspace.dtu.ac.in:8080/jspui/handle/repository/19655
Title: OPERATIONS AT EZ LABS PVT. LTD.
Authors: RAWAT, ABHISHEK
Keywords: GLOBAL TRANSLATION
EZ LABS
OPERATIONS
Issue Date: May-2019
Series/Report no.: TD-6237;
Abstract: The Global Translation Service Market is driven by huge technological advancement and arrival of machines and software which can translate any foreign language in less time. Another driver for translation services is the growing geographical outreach of enterprises, thereby increasing the foreign client base and thus develops a need for translation. Translation services are how the interaction between technology and human communication is increased more efficiently. Google translate is one of the big examples of free translation service. It has been going through many advancements and now can easily detect any language, slangs, regional keywords, by written means or even by voice. But even when the technological advancements are at an all-time high even in the field of translation, the human aspect and impact on it are still overwhelming and critical. The majority of the translations market is still dominated by the translation done by the translator and it is not visible shortly that machines would take over this file very much. A very major reason for this is the "Grey Area" i.e. Emotions of the writer/speaker, Flow of Language, Context of the situation in which statement was made, profession/industry related to the said statement. E.g. A statement made by a professional in the medical industry and legal profession could mean different even if the words used are the same. Organizations or even Governments use machine translation such as google translate for gist but they never use it for publication, official statements, tenders, contracts, etc. Government bodies and organizations must communicate and publish frequently in several languages with employees, customers, business partners, investors, with other departments, etc. This constant demand has provided a shield for the translation industry even in bad economic downturns. Despite the economic recessions, demand has grown steadily. Even though translations or language service providers have existed for a while, Globalization has boosted their demand and opened new routes for them and provided new customers. Translations are a mode for conveying a message from one language to another. As the organizations are expanding their outreach the demand for translation in the languages that customers prefer is increasing. Organizations are opting for translation services to make their customers comfortable.
URI: http://dspace.dtu.ac.in:8080/jspui/handle/repository/19655
Appears in Collections:MBA

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