INFLUENCE OF CONSUMER BEHAVIOUR ON MULTINATIONAL CORPORATIONS

Abstract

Consumer behaviour research is broad, and numerous studies have been conducted to learn more about human behaviour. One of the most important influences in the formation of human behaviour is the environment. Furthermore, each person's brain is distinct from that of another, resulting in a wide range of how people think, act, and make decisions. Firstly, who is a Consumer? A consumer is someone who buys goods and services from the market for their own personal use. Simply said, a consumer is someone who buys and consumes goods and services from the market. Secondly, what is Consumer Perception? "Marketing notion that comprises a customer's impression, awareness, or consciousness about a firm or its services," according to the definition. The customer gathers information about a product and analyses it in order to construct a meaningful image of that thing. “ Customer perception is the term for this. When a customer sees commercials, promotions, customer reviews, social media feedback, and other information about a product, they form an opinion about it. When a customer sees or learns about a particular product, the entire process of customer perception begins. This cycle repeats itself until the consumer has an opinion about the product."