THE CONSUMER PREFERENCE TOWARDS PRIVATE CARS OR CABS

Abstract

The research study was conducted to find out the preference of private cars and cabs. It identifies the factors that may influence the decision of customers for private cars and cabs. This Research study has five chapters, Chapter one is about the Introduction of the study, Chapter two is about Literature review, Chapter three is about Research Methodology, Chapter four is about Data Analysis and Chapter five is about findings and suggestions. This study was about the comparison of preference of customers for Private cars and cabs, I used the method of Questionnaire, the responses received were later on used for analysis of the data. After the analysis of Responses there were certain Findings which I got that both private cars and cabs are used by the respondents but Respondents find Private Car more attractive, convenient, effective. Respondents were also more satisfied by private cars rather than cabs, but still many respondents found cabs more useful while travelling to offices/schools and also in high traffics, whereas private cars were most used while travelling with family, friends and comfort. So with these close comparisons I was able to find that customers preferred more private cars rather than cabs.