STUDY OF THE CONSUMER BEHAVIOUR FOR PURCHASING MOBILE HANDSETS

Abstract

The title of the study is “Study of the consumer behaviour for purchasing Mobile Handsets”. This study was conducted for different mobile brand handsets. During the study I visited or met people who are currently using or have used various mobile handsets in the past. Each respondent has given his/her feedback and suggestions which can prove to be a great help to identify the consumer behaviour for purchasing different mobile handsets. Some of the respondent needs more information about different mobile brand handsets that were shown to them while surveys while others gave their valuable feedbacks depending upon their existing knowledge about the mobiles. It was quite interesting to see that there are so different views on a particular commodity in the market and so happened with the mobiles as well. Mobiles in India ranges from 500 to 50,000 rupees and people study lot of features to buy even the cheapest of the lot. The study analysis various factors and aspects which influence a person while buying a mobile handset and questioners is designed keeping in view to find out the thought at the back end of customer.