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Title: | FACTORS CONTRIBUTING TO THE GROWTH IN USERBASE OF TIK TOK: AN EXPLORATORY STUDY |
Authors: | KHURANA, YATIN |
Keywords: | TIK TOK GROWTH IN USERBASE SOCIAL NETWORKING SERVICE FACTORS CONTRIBUTION |
Issue Date: | May-2020 |
Series/Report no.: | TD-6212; |
Abstract: | TikTok is a video sharing social networking service /mobile application . It is owned by Bytedance , which first launched it as Douyin in 2016 and merged it with musical.ly in 2017 and relaunched it as TikTok . Musical.ly was a similar app started by two entrepreneurs in 2014 . Within two years TikTok has achieved a userbase of 800million active users in just two years and is number 7 in the list . Facebook tops the list with 2.5 billion users that is three times the TikTok user base . Facebook has been in existence for around 14 years . Instagram at number six position has one billion active users and it also started ten years ago . Whatsapp at number three , Facebook messenger at number four and Wechat and number five are mobile texting apps and not a network in itself . Facebook messenger also borrows the userbase of Facebook . That leaves Youtube at number two , with one billion users . It is around for fifteen years . Reddit and Twitter are behind TikTok and with roughly 400 million users One can now very clearly infer that within three years of starting , TikTok has made its place in the market leaders and has threatened the legacy build by its competitors over a decade . This , apart from appreciation , calls for study , so that insights can be drawn in respect to business environment of entertainment sector , strategies employed by firm to excel , identifying untapped market opportunities and sustaining and consumer behavior . |
URI: | http://dspace.dtu.ac.in:8080/jspui/handle/repository/19579 |
Appears in Collections: | MBA |
Files in This Item:
File | Description | Size | Format | |
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Yatin Khurana Mba.pdf | 5.19 MB | Adobe PDF | View/Open |
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