A STUDY ON IMPROVEMENT MADE IN B2B MARKETING PROCESSES BY MOTHERSON SUMI SYSTEMS LIMITED

Abstract

In this study I have tried to explain about the basics of Internet marketing, right from the history to the major elements of Internet marketing. I have also explained some of the opportunities, which have to be looked for while doing business on the web. There is also some material, which highlights the differences between traditional marketing and Internet marketing. The advantages and disadvantages of Internet marketing are also highlighted. The online models of advertising on the Net and the mutable laws, which are necessary for web marketing, have also been described. Different tools of marketing on the Net have been talked about and explained in detail. There are also Strategies of the Internet, which have been studied, along with examples of different sites. The payment methods, which are used while shopping on the Net, are also described. Lastly, the Legal issues involved in Internet marketing have been discussed. The study has been done and it argues and proves that the Internet is the best and convenient way for Marketing and buying things.