TELECOM FTTX MARKET GROWTH OUTLOOK AND DRIVING FORCES

Abstract

The COVID-19 pandemic will continue to shape business strategies throughout the IT products and telecommunications sector growth in years to come. Telecom providers have an opportunity to shape a new future for businesses and consumers on the strength of advanced technologies such as FTTX. It is estimated that FTTX adoption will generate $700 billion in economic value, with enterprises representing 68% of the market.” “FTTx stands for fibre to the x, which is described as various topologies from where optical fibres are delivered to customers based on its termination point. Earlier metal cables were used for covering long distances but now, FTTx cables have been deployed to replace them. Fibre to the premise (FTTP) and Fibre to the cabinet (FTTC) are the two main groups of architecture. In FTTP, the optical cable runs through distribution network to a subscriber’s premise, in a building or an office. In FTTC, the optical cable runs through a central node.” “This dissertation will cover potential Markets in detail. The Aim is to identify Markets where growth is likely to happen. The research is exploratory in nature and the source of data presented in the report shall be prior research reports on this topic, interview with experts and Internet.” “The key Motivation to take up this project is that this project will help me in my professional work to focus my energy and resources in selling my company FTTX products and services in the markets identified during this project. As a Global Sales head of my company, I need to research on the target growth market to maximize Sales and product penetration.” “The bottom-up procedure has been employed to arrive at the overall size of the FTTx market from the revenue of key players in the market. After arriving at the overall market size, the total market has been split into several segments and sub segments, which have been verified through primary research by conducting extensive interviews with experts such as CEOs, VPs, directors, and executives.” The outcome of this report is tremendously helping my sales and marketing team to focus on the key markets to maximize the revenue and Sales conversion.