RELATIONSHIP BETWEEN ELECTRONIC BANKING AND CUSTOMER SATISFACTION

Abstract

The merchandise and services provided by bank offices in traditional banking are insufficient to suit the demands and desires of clients. The monarch on the watch is the client. Each company should understand and meet the needs of its customers. Clients are far more comfortable with significant organisations that are tailored to their specific needs, which are mostly cost-effective and completed quickly. It is achievable thanks to the progress of information technology in the financial sector. In today's environment, e-banking companies play an important role in recruiting new customers and retaining existing ones. No bank can survive in modern real-world financial business without an e-banking organisation. Through a welcoming page on the World Wide Web, e-banking infers the flow of information about a bank and its institutions. E - Banking organizations give client induction to accounts, the ability to move their money between different records, and making portions or applying for credits through E - Channels. For the most part, electronic banking is referred to as Internet banking, virtual banking, online banking, or web banking. E-banking is the most recent and medium-sized mode of travel to be launched by retail banks. It provided a variety of advantages to clients in terms of ease of use and, most importantly, the cost of trades; this could be done via the web, telephone, or other electronic transport stations. Nationalization was a covert alteration in the way business banks operated that led to the rise of public sector banks. Privatization encourages the growth of private regional banks, as well as globalisation, which aided the admission of new banks into India. This research aids in determining the level of client satisfaction with Axis Bank's e-banking services in Tirunelveli Town. ATM organisations, POS using chargecard and credit organisations, flexible banking, EFT, and other E - Banking organisations are grouped together here. A client can successfully access his record and proceed with his arrangements using his PC or mobile phone through e-banking. Internet Banking, Virtual Banking, Online Banking, and Web Banking are all terms used to describe electronic banking. E-banking is the most recent and medium-sized moving channel created by retail banks. It provided a variety of advantages to clients in terms of ease of use and, most importantly, the cost of trades; this could be done via the web, telephone, or other electronic transport stations.