FACTORS LOADING TO THE CONTINUED USE OF E-WALLET

Abstract

The goal of this study is to identify and test hypotheses based on a literature review to establish the variables influencing the continued use of E-wallet in India. To establish a comprehensive model for examining the major factors driving the continued usage of E-wallet, this study included notions of Usefulness, Ease-of-use, grievance redressal, and monetary value. The objective of the research is explanatory, i.e., to establish a causal relationship between the variables utilizing quantitative data collection and analysis, employing positivist philosophy and logical technique. The data collecting instrument, an online questionnaire, was created utilizing questions from several literature sources and pilot tested for validity and reliability. The theoretical framework was tested using data acquired from 81 E-wallet users via convenience sampling and reliability was tested using Cronbach’s alpha. To examine the data and validate the hypotheses, descriptive statistics such as pie charts, percentages, correlation analysis and regression analysis were employed. The majority of respondents planned to keep using E-wallets. All of the assumptions were confirmed, with ease-of-use having the biggest positive impact on usefulness of the constructs studied. Grievance resolution, trust, and security and privacy all had a moderately beneficial impact on e-wallet use. In contrast to earlier studies, security and privacy had a far larger effect on trust than perceived grievance redressal. This study adds to the growth of knowledge in the electronic money industry and E-wallet marketing by providing insights into E-wallet motivating elements.