RESEARCH AND BENCHMARKING OF ELECTRIC VEHCILE INDUSTRY IN INDIA

Abstract

In this project, I conducted descriptive research on the automobile industry's research and benchmarking, followed by research on the EV industry around the world and in India, the industry's drivers, challenges, restraints, major market players, government initiatives, and the industry's future. In this descriptive study, none of the variables were influenced in any way. Only research observations were made. As a result, I have no control over the nature or behavior of the variables. Following that, I conducted an EV industry survey among people aged 20 to 49 years old using a questionnaire (attached as an annexure). All of the respondents were middle- or upper middle-class working professionals. And attempted to analyze the respondents' responses regarding their perception of EV and willingness to buy an EV in the future. As a result, I've worked hard to identify the challenges that may arise in the growth of EV in India such as lack of charging infrastructure, operational change that an automobile company has to make in their manufacturing to develop EV, high cost of capital, etc. As a result, it can serve as a guide for both current and emerging players in the EV industry.