A STUDY ON SUSTAINABILITY OF VEGAN DIET

Abstract

This project was undertaken to study the different types of perspectives available in the form of published articles on web for the purpose of understanding the consumer behaviour towards sustainability of vegan diet. In this project various thoughts towards the sustainable aspect of vegan diets have been studied which were based on the factors such as cost, nutrition, psychology, personal experiences, weight, diet, ultra-processing food, local, environmental, culture etc. The research methodology used in this project exploratory research for which qualitative data was collected from various secondary resources in the form of websites including Quora, The Guardian etc., and thematic analysis using Voyant Tool was done to analyse the data. At last, it was concluded that there are many types of diets available in the market including vegan for which many products have become accessible in the markets throughout the globe. The study suggested that eating local and fresh food will lead to a sustainable and healthy existence.