INVESTMENT BEHAVIOR OF PEOPLE WITH REFERENCE TO PRAYAGRAJ (ALLAHABAD) CITY

Abstract

The project was done with the purpose of assessing the investment pattern and behavior of people living in Prayagraj city. For the purpose the project dives deeper into investigation in investment idea of people through primary research form around 100 respondents from Prayagraj.A survey questionnaire was created and a sample population was taken to further the study. With the increase in GDP, Household consumption and savings have increased over the years and this has led to people exploring different investment avenues in recent past. It is to be established that people coming from suburban areas have a limited understanding of financial well-being and it affects their decision making in terms of preserving and increasing their wealth. Fixed deposits and Gold has pre dominant investment options in the Allahabad region, however the trend has been changing with people opting for mutual funds as well. An economy to grow it is essential for its citizens to be aware of managing finances and funds which can generate more wealth in return. At the same time understanding of return and risk involved with it shall be thoroughly conveyed by platforms and companies offering financial services.