A STUDY ON USAGE OF WEB-PUSH NOTIFICATIONS IN E-COMMERCE INDUSTRY

Abstract

Web Push Notifications are a new market channel that has shown promising results in a short span. Push notifications. can drive more customer engagement and can boost added interactivity. The worldwide expansion of the internet has considerably contributed to the transformation of trade and store transactions. E-commerce, or electronic commerce, largely means buying and/or selling products through the internet and is commonly associated with online shopping. E-commerce businesses use a variety of ways to grow their traffic i.e. new visitors, as well as engage with their existing traffic i.e. the folks who have already visited your website. These include exploring various communication channels – email, social media, SMS, push notifications (both websites and apps); it also involves employing these channels in different kinds of campaigns to reach and engage users. Therefore, Web-Push Notifications become a major tool to stand out from the crowd. All in all, it can be seen that website push notifications are an important channel for E-commerce since it gives websites the power of instant communication via websites and that too on all devices, be it desktop mobile or tablet. Web Push Notifications or Browser Notifications are clickable rich content messages sent to your device by a website or a web app. Web Push notifications can be delivered to your device, mobile or desktop, even when the user is not on your website. These notifications can only be sent to users who have opted-in to receive these notifications. Web push notifications are supported by Chrome, Firefox, Safari, Opera and Edge. OBJECTIVE OF THE STUDY ● To understand the roles, implications and impacts of Web-Push Notifications on e‐commerce. ● To understand the algorithms of the social media handles like Instagram, Facebook, Twitter and Linked. in, which works as a critical tool for digital marketers. ● To enhance the skills of Content Marketing on the advanced marketing platforms which have an exclusive set of audiences of SaaS domain, such as Hubspot, Growth hackers etc.