USAGE PATTERN ANALYSIS OF SMARTPHONES

Abstract

So, in today's world, mobile phones offer many advantages not only in communication but also in increased productivity, entertainment, and ubiquitous availability of personal and business data, thanks to the ease of connectivity, always-on accessibility of online content and services, and the explosion in the number and variety of apps. Also, we've all noticed that once we Google search for a thing, we get adverts for that product on practically every app we use later. As a result, firms may use digital marketing to target potential clients who are looking for their products. So, this study will be conducted to analyse the usage pattern of users on their smartphones i.e., how they are engaging with their smartphones, what mobile applications they are using most, their mobile usage time, type of content they are engaging, type of social media applications they are using most, purposes of using smart phones etc. Later relationships between various factors like user’s age, gender, mobile usage time, preferred content, most used mobile apps, most used social media platform etc can be found by making use of hypothesis testing. Deriving relationships between these factors could be beneficial for businesses.