A STUDY ON HOW LINKEDIN IS AN EFFECTIVE RECRUITMENT TOOL

Abstract

Recruitment is one the important method used in any company for identifying and enticing suitable employees to fill open jobs in a company. It identifies applicants who possess the skills and attitudes necessary to help a business achieve its goals. In today's digital era, the internet has benefited society while sometimes posing concerns. One of the advantages is e-recruitment using Sites like linkedin , indeed and naukri.com. In this paper there is a thorough study on how LinkedIn is an effective recruitment tool. The focus of this research is to study the effectiveness of recruitment through LinkedIn, comparing LinkedIn with other social media recruitment tools and to study the challenges of using LinkedIn for the recruiting process. This study was to learn about the perspectives of students, graduates, and recent job holders utilizing primary and secondary data .The aim of this paper is to study the overall effectiveness of LinkedIn by using both primary and secondary research . The primary research is done through the questionnaire to identify the effectiveness and their perspective toward this survey is given to students, graduates, and recent job holders. for secondary research In addition, a study was done utilizing secondary data to determine the exposure of top management to LinkedIn and it is done through various research papers available on the internet , various case studies . This will be followed by the responses of the questionnaire and the findings and after acquiring the necessary data, Microsoft Excel software was utilized to determine the research's conclusion. and recommendations to understand how linkedin is an effective recruitment tool.