LOGISTICS MANAGEMENT FOR LAST-MILE DELIVERY FOR SUPERIOR CUSTOMER SERVICE IN E-COMMERCE

Abstract

The Indian e-commerce retail business has risen significantly as a result of increased internet penetration, smartphone usage, and language variety on e-commerce platforms. As a result, the e-commerce retail logistics business has expanded rapidly. While expansion has been rapid, the sector faces fundamental problems that it is attempting to address. High-cost pressures, high returns, and insufficient physical infrastructure are some of the difficulties confronting the business. Web based business retail patterns and progressions, developing client assumptions, and expanded interest for same-day conveyances are modifying how the online business retail store network works. This industry is likewise seeing the development of new plans of action, for example, omni channel retailing and new last mile conveyance procedures like conveyance through neighborhood organizations. As the quick development of eCommerce energizes purchaser assumptions for quicker, more adaptable conveyance, current and arising conveyance models will battle to endure except if they adjust to a financially savvy conveyance arrangement that permits them to wisely solidify orders into proficient conveyance courses that increment course thickness and drop sizes. Current delivery models must develop to embrace sophisticated analytics, dynamic route optimization, and artificial intelligence in order to give more speed and flexibility in responding within a fluid delivery environment if they are to survive. The burden on retailers, conveyance suppliers, and their more extensive inventory network to convey more requests quicker and at a similarly lower cost to meet client assumptions is developing in light of the fact that the "last mile" - the last period of the conveyance interaction when the request arrives at the end-client - is the most costly and time-making stride of the satisfaction cycle. This is the primary reason why e-Commerce merchants are investigating methods to optimize their retail operations by using emerging technology and processes to intelligently increase operational efficiency and reduce delivery costs. The aim is to improve the consumer experience by providing relevant information, offering personalized services, and maybe enticing customers to return for more.