IMPACT OF LIFESTYLE ON THE PURCHASE OF ELCTRIC SCOOTERS IN METRO VERSUS NON METRO RESIDENTS

Abstract

With the surge in fuel prices, the Indian automobile industry is set to bring about a new in the two-wheeler business, one that is powered by electricity rather than gasoline or diesel. To reduce pollution caused by vehicles, the Indian government has implemented a number of initiatives, including tax exemptions, purchase rebates, and financial incentives for consumers of electric vehicles (EV). Despite all of the measures taken and the services supplied to the public, it was essential to understand how people would react to the adoption of e-scooters. The objective of the report is to identify the impact of Lifestyle on the purchase of Electric (EV) Scooters in metro versus non-metro residents. This study investigates customers' lifestyle about electric scooters in metro and non-metro cities, as well as the factors impacting consumers' willingness and awareness of electric vehicles To understand the nitty-gritty of the buying behavior, Secondary and primary research was conducted on a sample of 336, wherein, 204 were people residing in metro cities and 132 were those residing in non-metro cities. Pivot table and SPSS were used to analyze various parameters that directly or indirectly influence the buying behavior of the people. Varied consumer groups have different product preferences. Consumer demographic parameters such as annual income, age, gender, marital status, and educational qualifications all play a role in these choices. These demographics give us a fair view about the lifestyle of consumers.