CHANGE IN THE CONSUMER PREFERENCES WITH RESPECT TO AIRTEL AND JIO

Abstract

This comparative study is done because everyone was saying that Jio changed the whole telecom sector and is the leader of the market in such small time period. The study started with giving the brief information of both Airtel and Jio, also some information about the competitors and consumer preference. The purpose for the study is to compare various services such as signal strength, Internet speed, Customer support services, etc.; to know the consumer view regarding Airtel and Jio Services and to find out consumers preference. According to the comparative study of Airtel and Jio on consumer preference it can be concluded that Jio is the leader of the market and is better than Airtel in terms of low price and internet speed but Airtel is trying to increase its market share rapidly. So, Airtel have to continuously keep an eye over its competitors and market so that it can grab every single opportunity (like new market, 5G network, etc.) of the market. It is also seen that all the telecom companies are fighting to bring the 5G network in India and the first company to launch 5G network in India will get a competitive advantage which will lead to increase in the market share of that company. For data analysis I have used Chi-Square statistical test, Power BI and graphical representation of the questions of the questionnaire which helped me to conclude my study.