A COMPARITIVE STUDY OF CONSUMER PREFERENCE BETWEEN SWIGGY AND ZOMATO

Abstract

In the quest to compare consumer preference in terms of food ordering trends, the report tries to compare Swiggy and Zomato in my report to understand which one stands out in the market today. Zomato, a noticeable platform for eatery search and revelation, online food ordering, and café table reservations, was established in 2008. Deepinder Goyal and Pankaj Chaddah began the organization, which is situated in Gurgaon (authoritatively Gurugram). Zomato has been a trailblazer in India with regards to supper requesting and eatery disclosure, which has helped the two organizations and clients. Swiggy is India's most famous food requesting and food delivery app. The company is headquartered in Bangalore and began operations in 2014. Swiggy capacities by connecting the gap among clients/restaurants and diners. It utilizes a forefront mechanical foundation that empowers clients to buy dinners from restaurants around them. The goals and objectives for the topic are included in the report. Swiggy and Zomato have been given a literature assessment to better understand the companies better and their unique financial positions. The questionnaire was then sent to 50 people between the age of 14 to 30, sorted into age groups. They took notes and gave their opinions on both companies, which were then interpreted in my Analysis. Finally, a conclusion has been reached on how both organisations have performed up until the year 2019, their partnerships with other companies, their future ambitions, and which company has topped the rankings so far.