CONSUMER ATTITUDE AND PERCEPTION TOWARDS ELECTRIC 2 WHEELERS

Abstract

The manufacturing and sales of the electric automobiles are being thrusted by the concurrent environmental concerns. The Indian Semi-skilled and skilled technological workforce combined with a huge customer base and a place where production and labour costs are low attracted the global sharks like Bosch, AVL, Cummins etc to enter and manufacture electric vehicles. To study on bias attitude and perception towards electric 2 wheelers, there is a need to study what are the various factors which impact and influences a consumer to invest and purchase these vehicles. Various factors like environmental issues, performance, infrastructure and price sensitivity and an individuals perception of these factors influence the purchase decision of Electric 2-Wheelers. Price Sensitivity and Infrastructure are the forerunners for the consumer perception about electric 2 wheelers and cost and performance are the factors which act as a blowback to the consumers while they adopt to electric 2 wheelers. Therefore, to encourage and promote electric vehicles, the government has to intervene and contribute as it plays a significant role by creating policies for the environment, providing Infrastructure and subsidizing the cost of vehicles or lowering the interest rates in banks. As we all know, the 2 wheeler and automobile industry is one of the main environmental offenders due to the amount of CO2 and other poisonous gas emissions that have a major pact on climate change and pollution scenarios of this planet. Hence it is essential to motivate consumers towards procuring electric vehicles. This study considered four major components that affect the purchase intention of electric two wheelers- price sensitivity, environmental awareness, infrastructure and performance.