FACTORS AFFECTING THE ADOPTION OF QUICK COMMERCE

Abstract

Purpose – The main purpose of this research paper was to determine the factors which are driving the people to use quick commerce platforms rather than purchasing them through their old Kirana store. What are the main factors which are driving this behavioural change and also know what is the probable future of quick commerce in India? Design/ Methodology/approach – The research methodology is based on primary data which we have collected through questionnaires (Google form) to gather the perspective of the respondents. The data collected was analysed through the visualization tool of the google form itself and also through SPSS. Findings – Our key finding was that covid acted as a catalyst which this industry needed and after the covid, the market for quick commerce has only grown and it is predicted to grow further in the near future. The other key finding is that the ordering from quick commerce platforms is very addictive and once a person starts ordering through this then there is no going back, this can be seen from our research in which 70% of the respondents use these platforms at least once in a month. Research limitations/Implications – One of the limitations of our research can be the sample size of the data. We got 118 responses for our research which might not be sufficient for proper analysis because it is generally believed that the bigger the data the more accurate are the outcomes. Practical Implications – through this research paper one can come to know about the present and future scop0e of the quick commerce platforms and also the factors which motivate and demotivate customers to use these platforms. Originality/ value – The plagiarism of the research paper was checked with the Turnitin software which came out to be 12% and there was no single source from which the duplicity was exceeding 3%. So, we can say that in terms of originality it meets all the standard criteria.