THE ROLE OF SEARCH ENGINE OPTIMIZATION AND CONTENT OF A WEBSITE IN USER ACQUISITION

Abstract

The use of the internet is increasing at a fast pace and this increase will be seen in the future too but getting access to the right results on the internet has also become very challenging. About 92% of the Traffic of the web is circulated by Search engines like Google and therefore learning about search engines and their potential has become very essential. Apparently this percentage explains what crucial role a search engine plays on sending the user towards the the relevant data and right webpage. With increasing number of webpages and data and information providors, the competition is also increasing and everyone wants their website to rank higher than their rivals. Therefore SEO has become a very famous concept among the website owners and content writers. Sarch engine optimization helps any website to rank comparetevely higher on the google SERP and that's what the website owners expect. The purpose of the study is to determine the effects of Content, bounce rate, UI/UX design, Loading speed, Views on page on a website and how these factors help aquiring more visitors/users on the website. Research was conducted in a new website, The Storify News Times (https://www.storifynews.com/). There were many different rules and techniques that are explained by the professionls in SEO field over the years, these rules and techniques were takeb into consideration in order to find the effectiveness of these practices. SEO mrthods were applied on the site by the ownner and the results were observed in the google SERP and later thye analysis was done in order to reach a conclusion of the study.