COMPARATIVE ANALYSIS OF JIO VS AIRTEL

Abstract

With 1.18 billion people, India is the globe's 2 nd biggest telecommunications market, and it has risen significantly in the recent decade. The Indian mobile economy is rapidly growing and will make a substantial contribution to the country's GDP (GDP). India has the world's second-largest telecommunications market. In September 2021, the total number of subscribers was 1190.16 million. Rural clients' tele density increased to 61% in September 2021, up from 59 percent in September 2020. This increase indicates that demand from the rural sector is increasing.The telecom sector provided gross revenue of Rs 64,805 crore (US$ 8.75 billion) in the first quarter of FY22. Jio entered the market with a free membership plan, causing significant changes in consumer behaviour as well as competition strategies..Other teldecom operators faced the challenge of retaining market share and not let their custoomers shift towards jio.Only airtel has been successful in retaining its market share. This study aims to Identify preference of people between Airtel and Jio and know the level of customer satisfaction towards the services provided by these telecom operators.