PERFORMANCE MARKETING : GOOGLE ANALYTICS

Abstract

Performance Marketing Online is one of the fastest and rapid growing sector worldwide. It has seen a huge growth in the recent years with advancements in technology. All new players opting performance marketing online have excellent latest methods with deep pockets. Google has been able to deliver amazing and specific products to specific group of people and is a major key player for this topic. In this project, Performance Marketing strategies, analysis and methods are discussed to reach consumers over internet, is done. Also Real Time Industry Data is also shown for the potential of this topic. Data taken is from various clients that shows consumers have similar characteristics in some factors of platform specific market. In the research an eye opening observation is observed that there still a huge amount of un-tapped market is there, along with performance marketing is changing its shape rapidly to deliver better results with maximum ease.