ROLE OF HR IN THE FIELD OF CSR

Abstract

This literature review study contributes to the conceptual and empirical understanding about the relationship between activities of CSR & HRM. This study further evolves around the role of HRM in initiating and implementing CSR activities in India. HRM and CSR are two principles that are becoming increasingly relevant in business strategies. Companies are, in reality, on the lookout for new ways to boost their efficiency and competitiveness. Furthermore, HRM is an essential tool for any business, and CSR is becoming increasingly important for a company's competitiveness. In addition to this, the study illuminates the Indian law for CSR activities i.e. “The Companies Act, 2013 in India” and defines the obligation for organization to participate in CSR activities. HR role in evaluating the need for CSR / Sustainability skill sets in future workforce is essential to execute the better performance in the field of CSR. The company (HR) plays a vital role in incorporation into the orientation and probationary review process for CSR. Also, the HR role for obligation in providing regular job specific and general CSR training has been found significant. And most of the companies train their CSR personnel through Training & Development agencies or through HR executives. Moreover, the HR team also provides job descriptions, annual performance plans, team goals & formal and informal reward system and supports business units to their CSR staffs. Most of the CSR branch of a company have management person responsible for social sustainability, Business Conduct & Compliance and Environmental sustainability. And HR are responsible for the particular joB