INDIAN HOME CARE PRODUCTS: A STUDY OF CHANGING COMSUMER BEHAVIOUR DURING COVID-19

Abstract

In the research we are studying about the various market, consumer and behavioral changes because of pandemic and the covid-19 infection. In the first section we are taking a brief introduction of the topic. We will see the home & hygiene, how consumers are more aware of hygiene and staying at home, taking care of home hygienes. Look into covid-19 and its effect on FMCG industry. We will have a good look into the consumer behaviours during the pendamic, impact of covid-19 virus on home care, personal care, laundry care and surface care. Also we have collected the prepared the questionnaire and collected the data which helps us under the consumer need changes in a better way.