IMPACT OF DIGITAL MARKETING STRATEGIES ON IMPROVING PERFORMANCE OF ORGANIZATION

Abstract

Consumption, corporate practices, and marketing strategies have all been redirected as a result of the changing world and technical advancements. With the advancement of the Internet, marketing took on a different dimension, resulting in the increase of digital marketing. Because of the value of digitalization and having an online presence, businesses are competing for customers' attention. Digital marketing is one of the marketing engagement and product advertising strategies used by businesses. Digital marketing contributes to the marketing mix by engaging customers and creating leads for potential business opportunities. Businesses can connect with and engage their target consumers in more efficient and profitable ways with the help of digital marketing. The goal of this research paper is to find a solution to a problem that has been posed by a few businesses. To respond to the research question, "How can businesses adopt proper digital marketing strategies to boost consistent sales growth?" The following chapters will look at the company's digital marketing strategies, theoretical content, and knowledge gathered during the research process. The findings show that digital marketing has a significant effect on all aspects of a company's success. It has been noted that digital marketing increased sales, improved market share, and overall increased profitability significantly. Companies who use digital marketing outperform their competitors that use traditional marketing tactics. The scope of the study is limited to an examination of internal data collected from the organization. The main research methods chosen for collecting supporting information are interviews and questionnaires. Such articles supplement preferred research methods by providing an outside perspective of the author, literature, and other reliable sources. The company's digital marketing strategy's strengths and limitations were identified by an examination of the current situation, which revealed the inadequacy of its approaches. The author suggested an action plan for improving the situation. It contains suggestions for improving social media platforms and using content marketing. Digital marketing is a true marketing engagement strategy. Companies that invested in Digital Marketing claim to have gotten better results, more customers, and more revenue. The most popular digital tactics are e-mail marketing, digital displays, blogs, and online advertisements.