BARTERING: EXHIBITING RELEVANCE IN TURBULENT TIMES

Abstract

This study attempts to guide the corporates especially the small and medium sized enterprises around the globe which are staggered by the turbulence caused by varied factors such as a pandemic, recession, hyperinflation, terror attack, national emergency, deflationary spiral, demonetization, etc by emphasizing on the potential of Barter trading which refers to buying and selling of goods/services without involving the use of money. This paper is presented in the form of case study which is backed by secondary research and it highlights the adoption of barter process by certain companies in an effective manner to survive the doom and gloom. Most crisis are unique in nature and in the era of great uncertainty, it is expected that age old method of bartering will surface to a level not seen in the past. For the said project, the qualitative research methodology along with the conceptual knowledge of barter trading was applied. The research is also aimed to address the inadequate research inputs in determining the time- specific relevance of barter system for weathering the contingencies. This is pursued first by way of identifying the challenges that businesses face during cash crunch circumstances and how barter can come to their rescue by reducing cash flow pain.